Service

Graphic Design

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Challenges

The primary challenge was to create a contemporary visual identity that resonated with the bold new vision of the redeveloped Fish Markets while honouring the café’s rich heritage and reputation built over decades. Key elements from the original branding needed to be thoughtfully preserved.

Strategy

Our strategy began with a collaborative exploration, blending insights from the family’s history, customer preferences, and thorough market research. We combined modern design principles with subtle nods to their roots and maritime heritage, ensuring the new brand felt both fresh and authentic.
The rollout plan strategically phased implementation, first introducing key elements within the existing space, with a full-scale deployment aligned to coincide with the launch of the redeveloped Sydney Fish Markets.

Results

The rebrand has been warmly received by both customers and the Fish Market Café team. Early feedback has praised the modernised yet familiar feel, which customers describe as fresh, inviting, and representative of the café’s welcoming atmosphere. The new branding has positioned Fish Market Café effectively to attract both existing patrons and a new generation of diners.
We’re thrilled to have partnered with Fish Market Café on this exciting chapter, supporting their legacy with a vibrant new look that’s ready for the future.